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At least since the Renaissance, artists and architects have proportioned their works to approximate the golden ratio-especially in the form of the golden rectangle, in which the ratio of the longer side to the shorter is the golden ratio-believing this proportion to be aesthetically pleasing. Mathematicians have studied the golden ratio because of its unique and interesting properties.

To find out more visit:

http://en.wikipedia.org/wiki/Golden_ratio

http://goldennumber.net/goldsect.htm